Monday, November 29, 2010

A More Refreshing Cause, Please

Have you heard of the Pepsi Refresh Project?  It began in January of 2010 and according to the rules is "an online grant program which makes available millions of dollars to be granted to projects which are intended to improve communities through an online, democratic voting process...."

Up to 1,000 ideas can be submitted each month by individuals, companies, and non-profit organizations. Thirty-two of those ideas will be approved for funding based upon the number of votes received from registered online users. Of those thirty-two, two will receive $250,000 and ten each will receive grants of $5 thousand, $25 thousand, or $50 thousand.

Pretty cool, right?  Just imagine all the great ideas that are being submitted:
  • Help students with autism communicate.
  • Find a path to the cure for Alternating Hemiplegia of Childhood (AHC).
  • Help babies with Cystic Fibrosis breathe easier.
  • Help youth who suffer from depression or Bipolar Disorder.
  • Donate gift bags to newly diagnosed breast cancer patients under 40.

These are all awesome ways to help the communities, but do you know who's in the lead right now

The country’s largest anti-hunting group, the Humane Society of the United States (HSUS).


HSUS is on the verge of getting a $250,000 grant from Pepsi.  This is the same organization that only gives 1 dollar of every 200 that is donated to hands-on pet shelters!   

The U.S. Sportmen's Alliance (USSA) and the Animal Agriculture Alliance have both sent letters to Pepsi describing HSUS’ history of standing against outdoor traditions and conservation funding as well as the attacks they have leveled against farming.

It's a shame when people are so misled they would cast votes for an organization whose sole purpose is to end hunting, farming and most animal use instead of voting to help babies who have trouble breathing! 

What can you do?  Take action!

•Register at the Pepsi Refresh Program website, and vote for a more worthy proposal.

•Contact Pepsi through their consumer phone number, 1-800-433-2652 or Click here to send an e-mail by picking “Question or comment about the Pepsi Refresh Project” from the drop down menu. Please ask Pepsi Co. not to support the HSUS. Explain that HSUS is the number one anti-hunting and animal ag organization in the United States.

For more information on the TRUTH about HSUS, visit HumaneWatch.

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